Wardrobe insights that show what you actually wear
Every outfit you log turns into real data: cost per wear for every item, your most and least worn pieces, and how your wardrobe's value changes over time.
Ask most people what their clothes actually cost them per wear, or which items they haven't touched in a year, and they're guessing. Receipts get lost, memory is unreliable, and nobody's sitting down with a spreadsheet to work out whether that jacket was worth it.
Dayclo does the maths for you, automatically. Log the price of an item once, and every time you wear it, Dayclo recalculates its true cost per wear — the same divide-price-by-wears sum behind our free cost per wear calculator, but running quietly in the background for everything you own. Insights also surface your most worn pieces, the items you haven’t reached for in months, and how the total value of your wardrobe shifts as you buy and wear things over time.
The effect isn't just knowing the numbers — it's what they change. When you can see a £15 top has cost you £7.50 a wear because it's been worn twice, and a £150 coat has dropped to 60p a wear because you live in it, it reshapes how you shop. Most people start buying less, buying better, and checking Dayclo before they buy anything at all.
- ✓Automatic cost per wear for every item you own
- ✓Most worn and never worn, at a glance
- ✓Wardrobe value and spend tracked over time
- ✓The same maths behind our free cost per wear calculator, running for your whole wardrobe